@book{344596,
	author = {Dickson, Peter R.},
	title = {Marketing management /},
	publisher = {South-Western College Pub,},
	year = {1996.},
	series = {Dryden press series in marketing.},
	address = {[S.l.] :},
	edition = {2nd ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0030177421/chopaconline-20}
}