01277 a2200229 4500 0030177421 9780030177422 658.8 2093 2093 Dickson, Peter R. Marketing management / Peter R. Dickson. 2nd ed. [S.l.] : South-Western College Pub, 1996. 852 p. ; 26 cm. Dryden press series in marketing. Hardcover. This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills. Dryden press series in marketing. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0030177421/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030177421 NBS BK 658.8 DIC 344596 344596 0 0 0 0 CL CL 2013-08-28 1 658.8 DIC NBS285 2017-03-08 2017-03-08 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 DIC NBS282 2013-08-28 2013-08-28 BK