@book{344627,
	author = {Hoffman, K. Douglas. and Czinkota, Michael R.},
	title = {Marketing :},
	publisher = {South-Western College Pub,},
	year = {2002.},
	address = {[S.l.] :},
	edition = {2nd ed.},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0030349990/chopaconline-20}
}