02124    a2200277   4500020001500000020001800015082001000033090001500043100002500058245005500083250001200138260004800150300002100198500001500219520114200234700002501376700002201401700002001423700002001443856008201463856008701545942002301632999001901655952008601674952008601760  a0030349990  a978003034999704a658.8  c2124d21241 aHoffman, K. Douglas.10aMarketing :bbest practices /cK. Douglas Hoffman.  a2nd ed.  a[S.l.] :bSouth-Western College Pub,c2002.  a650 p. ;c29 cm.  aHardcover.  aSeventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.1 aCzinkota, Michael R.1 aDickson, Peter R.1 aDunne, Patrick.1 aGriffin, Abbie.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0030349990/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030349990  aNBScBKk658.8 HOF  c344627d344627  00104070aCLbCLd2013-08-28l0o658.8 HOFpNBS6309r2013-08-28w2013-08-28yBK  00104070aCLbCLd2013-08-28l0o658.8 HOFpNBS5832r2013-08-28w2013-08-28yBK