@book{344671,
	author = {Kotler, Philip. and Jain, Dipak C.},
	title = {Marketing moves :},
	publisher = {Harvard Business Press,},
	year = {2001.},
	address = {[S.l.] :},
	note = {Hardcover.},
	url = {http://www.amazon.com/exec/obidos/ASIN/1578516005/chopaconline-20}
}