@book{344691,
	author = {Lancaster, Geoffrey A. and Reynolds, Paul.},
	title = {Marketing /},
	publisher = {Palgrave Macmillan,},
	year = {1998.},
	series = {Business masters.},
	address = {[S.l.] :},
	note = {Paperback.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0333658477/chopaconline-20}
}