00976    a2200181   4500020001500000020001800015100002700033245004000060260004100100300002100141490002200162500001500184520038400199700002000583830002200603856008200625856008700707  a0333658477  a97803336584751 aLancaster, Geoffrey A.10aMarketing /cGeoffrey A. Lancaster.  a[S.l.] :bPalgrave Macmillan,c1998.  a336 p. ;c24 cm.1 aBusiness masters.  aPaperback.  aThis introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.1 aReynolds, Paul. 0aBusiness masters.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0333658477/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333658477