01069 a2200217 4500 0333658477 9780333658475 2189 2189 Lancaster, Geoffrey A. Marketing / Geoffrey A. Lancaster. [S.l.] : Palgrave Macmillan, 1998. 336 p. ; 24 cm. Business masters. Paperback. This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures. Reynolds, Paul. Business masters. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0333658477/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333658477 NBS BK 658.8 LAN 344691 344691 0 0 0 0 CL CL 2013-08-28 0 658.8 LAN NBS66 2020-01-23 2013-08-28 BK