TY  - GEN
AU  - Lancaster,Geoffrey A.
AU  - Reynolds,Paul
TI  - Marketing
T2  - Business masters
SN  - 0333658477
PY  - 1998///
CY  - [S.l.]
PB  - Palgrave Macmillan
N1  - Paperback
N2  - This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures
UR  - http://www.amazon.com/exec/obidos/ASIN/0333658477/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333658477
ER  -