TY  - GEN
AU  - Cravens,David W.
AU  - Merrilees,Bill
AU  - Walker,Rhett H.
TI  - Strategic marketing management for the pacific region
SN  - 0074705881
PY  - 1999///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
N1  - Hardcover
N2  - "Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market
UR  - http://www.amazon.com/exec/obidos/ASIN/0074705881/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074705881
ER  -