Leong, Siew Meng. <br/><br/>
Marketing insights for the asia pacific / 
Siew Meng Leong. 
 - 2nd ed. 
 - [S.l.] :  Butterworth-Heinemann,  1997. 
 - 332 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> A comprehensive treatment of the nature of marketing in the Asia Pacific region. This text incorporates a collection of 25 articles from various journals and magazines. 
<br/><br/><label>ISBN: </label>9971645327 9789971645328