Leong, Siew Meng. creator Ang, Swee Hoon. Tan, Chin Tiong. S.l.] Butterworth-Heinemann 1997 2nd ed. 332 p. ; 24 cm. A comprehensive treatment of the nature of marketing in the Asia Pacific region. This text incorporates a collection of 25 articles from various journals and magazines. Siew Meng Leong. Paperback. 9971645327 9789971645328 http://www.amazon.com/exec/obidos/ASIN/9971645327/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=9971645327 http://www.amazon.com/exec/obidos/ASIN/9971645327/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=9971645327