01341 a2200193 4500 0029188407 9780029188408 2210 2210 Levitt, Theodore. The marketing imagination / Theodore Levitt. Number Line 3 4 5 6 7 8 9 10 ed. [S.l.] : The Free Press, 1983. 203 p. ; 24 cm. Hardcover. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0029188407/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0029188407 NBS BK 658.8 LEV 344712 344712 0 0 0 0 CL CL 2013-08-28 0 658.8 LEV NBS2580 2013-08-28 2013-08-28 BK