Lieberman, Al. <br/><br/>
The entertainment marketing revolution :  bringing the moguls, the media, and the magic to the world / 
Al Lieberman. 
 - [S.l.] :  FT Press,  2002. 
 - 384 p. ;  23 cm. 
<br/><br/> Paperback. 
<br/><br/> Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more. 
<br/><br/><label>ISBN: </label>0130293504 9780130293503 
<br/><br/><label>Dewey Class. No.: </label>302.230688