TY - GEN AU - Lieberman,Al AU - Esgate,Patricia TI - The entertainment marketing revolution: bringing the moguls, the media, and the magic to the world SN - 0130293504 U1 - 302.230688 PY - 2002/// CY - [S.l.] PB - FT Press N1 - Paperback N2 - Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more UR - http://www.amazon.com/exec/obidos/ASIN/0130293504/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130293504 ER -