01343 a2200277 4500 OSt 20180116182723.0 161115b xxu||||| |||| 00| 0 eng d 0130404675 9780130404671 0 658.8 LOV 2001 Lovelock, Christopher. Principles of Service Marketing and Management Christopher Lovelock. 2nd ed. [S.l.] : Prentice Hall, 2001. 436 p. ; 25 cm. 2nd edition. Paperback. Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing. Wright, Lauren. 2nd edition. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675 NBS BK 658.8 LOV ddc 344751 344751 0 0 0 0 CL CL 2013-08-28 1 658.8 LOV NBS5929 2015-02-03 2014-09-12 2013-08-28 BK 0 0 0 0 CL CL 2013-08-28 0 658.8 LOV NBS3742 2013-08-28 2013-08-28 BK