Lovelock, Christopher. creator Wright, Lauren. xxu S.l.] Prentice Hall 2001 2nd ed. eng 436 p. ; 25 cm. Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing. Christopher Lovelock. Paperback. 658.8 LOV 2001 0130404675 9780130404671 http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675 http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675 161115 20180116182723.0