Rix. <br/><br/>
Marketing practical approach :  a practical approach / 
Rix. 
 - 4th edition ed. 
 - [S.l.] :  McGraw-Hill Australia,  2000. 
 - 569 p. ;  25 cm. 
<br/><br/> Paperback. 
<br/><br/> This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website. 
<br/><br/><label>ISBN: </label>0074708589 9780074708583