01452 a2200217 4500 0130888524 9780130888525 658.47 2485 2485 Fleisher, Craig S. Strategic and competitive analysis : methods and techniques for analyzing business competition / Craig S. Fleisher. US ed ed. [S.l.] : Prentice Hall, 2002. 457 p. ; 26 cm. Paperback. This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. Bensoussan, Babette. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20 Amazon customer reviews http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524 NBS BK 658.47 FLE 344982 344982 0 0 0 0 CL CL 2013-08-28 0 658.47 FLE NBS5488 2013-08-28 2013-08-28 BK