methods and techniques for analyzing business competition Fleisher, Craig S. creator Bensoussan, Babette. S.l.] Prentice Hall 2002 US ed ed. 457 p. ; 26 cm. This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. Craig S. Fleisher. Paperback. 658.47 0130888524 9780130888525 http://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524 http://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20 http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524