01551    a2200229   4500020001500000020001800015082001100033090001500044100002300059245012200082250001400204260003600218300002100254500001500275520070700290700002500997856008201022856008701104942002401191999001901215952008701234  a0130888524  a978013088852504a658.47  c2485d24851 aFleisher, Craig S.10aStrategic and competitive analysis :bmethods and techniques for analyzing business competition /cCraig S. Fleisher.  aUS ed ed.  a[S.l.] :bPrentice Hall,c2002.  a457 p. ;c26 cm.  aPaperback.  aThis book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.1 aBensoussan, Babette.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20403Amazon customer reviewsuhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524  aNBScBKk658.47 FLE  c344982d344982  00104070aCLbCLd2013-08-28l0o658.47 FLEpNBS5488r2013-08-28w2013-08-28yBK