Doing research in business and management : an introduction to process and method /
Professor Dan Remenyi.
- 1st ed.
- [S.l.] : Sage Publications Ltd, 1998.
- 320 p. ; 23 cm.
Paperback.
Doing Research in Business and Management provides a comprehensive overview of management research and research methodology. Taking the reader through all the major stages of the research process, this wide-ranging text introduces the key methods that are available to students as researchers in management and business. Highlighting first the different contexts and purposes, strategies and tactics, and programmes and process of management research, the authors then move on to a detailed review of the relevant research approaches and methods. They discuss the inter-relationship of theoretical and empirical research, , and how these apply in practice. The implications of using quantitative and qualitative methods are examined and the book also contains pracical advice on available analysis techniques and software packages. It concludes with a close look at how masters and doctoral degrees are evaluated by examiners, including a check list for students to ensure that they have complied with the main course requirements. Doing Research in Business and Management will be an invaluable guide and resource for students doing a taught or research- based degree in management and business studies.