Strategy in emerging markets : telecommunications establishments in europe /
Anders Pehrsson.
- [S.l.] : Routledge, 2001.
- 280 p. ; 24 cm.
- Routledge studies in global competition. .
- Routledge studies in global competition. .
Hardcover.
Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.