<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Effective writing skills for public relations</title>
  </titleInfo>
  <name type="personal">
    <namePart>Foster, John.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">S.l.]</placeTerm>
    </place>
    <publisher>Kogan Page</publisher>
    <dateIssued>2008</dateIssued>
    <edition>4th ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>256 p. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.Ã¯Â¿Â½ It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.Ã¯Â¿Â½ It includes adviceÃ¯Â¿Â½on policing house style with attention toÃ¯Â¿Â½punctuation, headlines, captions, and overall consistency.Ã¯Â¿Â½ Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. Ã¯Â¿Â½ The fourth edition includes new sections on websites, emails, and other online communication. Ã¯Â¿Â½Standard proof correction marks are included together with a glossary of terms.Ã¯Â¿Â½ The author draws on the authority of established style guides, including the Oxford Guide to English Usage .</abstract>
  <note type="statement of responsibility">John Foster.</note>
  <note>Paperback.</note>
  <classification authority="ddc">808.066659</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Pr in practice</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0749451092</identifier>
  <identifier type="isbn">9780749451097</identifier>
  <identifier type="uri">http://www.amazon.com/exec/obidos/ASIN/0749451092/chopaconline-20</identifier>
  <identifier type="uri">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749451092</identifier>
  <location>
    <url displayLabel="Amazon.com">http://www.amazon.com/exec/obidos/ASIN/0749451092/chopaconline-20</url>
  </location>
  <location>
    <url displayLabel="Amazon customer reviews">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0749451092</url>
  </location>
  <recordInfo/>
</mods>
