Case studies for organizational communication /
Joann Keyton, Pamela Shockley-Zalabak.
- [S.l.] : Jaico Publishing House, 2005.
- 416 p. ; 25 cm.
Case Studies for Organizational Communication: Understanding Communication Processes , Second Edition, collects forty compelling, accessible cases that use verbal, nonverbal, written, and electronic channels in multiple contextual settings. The cases cover both formal and informal communication practices--in a wide variety of organizational topics and processes--offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital issues and dilemmas. An introductory case with margin notes provides a sample of how to read and analyze a case study. The cases are open-ended and highly readable, and should lead to lively in-class discussions. Several cases--including those on virtual communication and emotional labor--touch on cutting-edge areas of interest. The second edition features thirteen new cases that address such issues as managing a merger, virtual leaders, and supervisor-subordinate relationships. A detailed Case Content Index is also provided, so that instructors can quickly identify the numerous conceptual areas embedded in the cases. A comprehensive password-protected Instructor's Manual and six cases from the First Edition are all available on the book's companion website.