TY  - GEN
AU  - Keyton,Joann
AU  - Shockley-Zalabak,Pamela
TI  - Case studies for organizational communication
SN  - 8179923924 (hardcover)
PY  - 2005///
CY  - [S.l.]
PB  - Jaico Publishing House
N2  - Case Studies for Organizational Communication: Understanding Communication Processes , Second Edition, collects forty compelling, accessible cases that use verbal, nonverbal, written, and electronic channels in multiple contextual settings. The cases cover both formal and informal communication practices--in a wide variety of organizational topics and processes--offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital issues and dilemmas. An introductory case with margin notes provides a sample of how to read and analyze a case study. The cases are open-ended and highly readable, and should lead to lively in-class discussions. Several cases--including those on virtual communication and emotional labor--touch on cutting-edge areas of interest. The second edition features thirteen new cases that address such issues as managing a merger, virtual leaders, and supervisor-subordinate relationships. A detailed Case Content Index is also provided, so that instructors can quickly identify the numerous conceptual areas embedded in the cases. A comprehensive password-protected Instructor's Manual and six cases from the First Edition are all available on the book's companion website
UR  - http://www.amazon.com/exec/obidos/ASIN/8179923924/chopaconline-20
ER  -