@book{347014,
	author = {Kotabe, Mike (Masaaki) and Helsen, Kristiaan.},
	title = {Global marketing management /},
	publisher = {Wiley,},
	year = {2003.},
	address = {[S.l.] :},
	edition = {3nd ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0471230626/chopaconline-20}
}