01754    a2200217   4500020002700000020003000027082000800057090001500065100001700080245009600097250001200193260004200205300002100247520101400268700002301282700002501305856008201330942002101412999001901433952008401452  a0072367679 (hardcover)  a9780072367676 (hardcover)04a658  c4776d47761 aFry, Fred L.10aBusiness :ban integrative approach /cFred L. Fry, Charles R. Stoner, Richard E. Hattwick.  a2nd ed.  a[S.l.] :bMcgraw-Hill College,c2000.  a608 p. ;c26 cm.  aThis text is far superior to others. --Bob Muir, Coastal Carolina Community College The primary reason I chose to use the Fry book was the fact it is organized quite differently than the other Intro books I had seen... . I think the authors have done an excellent job of developing an integrated text. Kitty Campbell, Southeastern Oklahoma State University Highly-lauded in its first edition, Frys Introduction to Business: An Integrated Framework builds on its tremendous success with the forthcoming second edition. His text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.1 aStoner, Charles R.1 aHattwick, Richard E.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0072367679/chopaconline-20  aNBScBKk658 FRY  c347207d347207  00104070aCLbCLd2013-08-28l0o658 FRYpNBS5164r2013-08-28w2013-08-28yBK