Avrich, Barry. <br/><br/>
Selling the sizzle :  the magic and logic of entertainment marketing / 
Barry Avrich. 
 - [S.l.] :  Maxworks Publishing Group,  2002. 
 - 178 p. ;  24 cm. 
<br/><br/> Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry. 
<br/><br/><label>ISBN: </label>0968840019 (paperback) 9780968840016 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>380