TY  - GEN
AU  - Avrich,Barry
TI  - Selling the sizzle: the magic and logic of entertainment marketing 
SN  - 0968840019 (paperback)
U1  - 380 
PY  - 2002///
CY  - [S.l.]
PB  - Maxworks Publishing Group
N2  - Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry
UR  - http://www.amazon.com/exec/obidos/ASIN/0968840019/chopaconline-20
ER  -