Introduction to media communication /
Jay Black, Jennings Bryant, Susan Thompson.
- 5th ed.
- [S.l.] : McGraw-Hill Humanities/Social Sciences/Languages, 1997.
- 448 p. ; 28 cm.
This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.