TY  - GEN
AU  - Black,Jay
AU  - Bryant,Jennings
AU  - Thompson,Susan
TI  - Introduction to media communication
SN  - 0697327159 (paperback)
U1  - 302.23 
PY  - 1997///
CY  - [S.l.]
PB  - McGraw-Hill Humanities/Social Sciences/Languages
N2  - This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length
UR  - http://www.amazon.com/exec/obidos/ASIN/0697327159/chopaconline-20
ER  -