Wheelen, Thomas L.

Strategic management and business policy / Thomas L Wheelen, J. David Hunger. - 5th ed. - [S.l.] : Addison Wesley Publishing Company, 1995. - 1217 p. ; 25 cm.

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.

0201563886 (hardcover) 9780201563887 (hardcover)

658.4012