TY  - GEN
AU  - Wheelen,Thomas L.
AU  - Hunger,J.David
TI  - Strategic management and business policy
SN  - 0201563886 (hardcover)
U1  - 658.4012 
PY  - 1995///
CY  - [S.l.]
PB  - Addison Wesley Publishing Company
N2  - This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition
UR  - http://www.amazon.com/exec/obidos/ASIN/0201563886/chopaconline-20
ER  -