Wheelen, Thomas L.

Strategic management and business policy : entering 21st century global society / Thomas L. Wheelen, J. David Hunger. - 6th ed. - [S.l.] : Addison Wesley Publishing Company, 1997. - 992 p. ; 26 cm.

This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.

0201846578 (hardcover) 9780201846577 (hardcover)

658.4012