Strategic management and business policy : entering 21st century global society /
Thomas L. Wheelen, J. David Hunger.
- 6th ed.
- [S.l.] : Addison Wesley Publishing Company, 1997.
- 992 p. ; 26 cm.
This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.