01688    a2200193   4500020002700000020003000027082000800057090001500065100002700080245004400107250001200151260003400163300002100197520101400218856007301232942002701305999001901332952014301351  a0072262338 (hardcover)  a9780072262339 (hardcover)04a658  c5440d54401 aCruikshank, Jeffrey L.14aThe apple way /cJeffrey L. Cruikshank.  a1st ed.  a[S.l.] :bMcGraw-Hill,c2005.  a224 p. ;c24 cm.  aReveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and   3Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0072262338/chopac  aNBScBKk658.00973 CRU  c347848d347848  00152ddc4070aCLbCLd2013-08-28o658.00973 CRUpNBS6963r2016-01-25w2013-08-28yBKzWrite off File No.0908/IRC/NBS Dated Aug 16, 2018