Designing business : multiple media, multiple disciplines /
Clement Mok.
- [S.l.] : Hayden Books, 1996.
- 245 p. ; 26 cm.
Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.