TY  - GEN
AU  - Mok,Clement
TI  - Designing business: multiple media, multiple disciplines 
SN  - 1568302827 (paperback)
PY  - 1996///
CY  - [S.l.]
PB  - Hayden Books
N2  - Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies
UR  - http://www.amazon.com/exec/obidos/ASIN/1568302827/chopaconline-20
ER  -