DavidW.Cravens, NigelPiercy. <br/><br/>
Strategic marketing / 
NigelPiercy DavidW.Cravens. 
 - 7I.S.ed ed. 
 - [S.l.] :  McGraw-Hill/Irwin,2002,  2002. 
 - 854 p. ;  25 cm. 
<br/><br/> Import. 
<br/><br/><label>ISBN: </label>0071151613 (hardcover) 9780071151610 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.802