TY - GEN AU - DavidWCravens,NigelPiercy TI - Strategic marketing SN - 0071151613 (hardcover) U1 - 658.802 PY - 2002/// CY - [S.l.] PB - McGraw-Hill/Irwin,2002 N1 - Import UR - http://www.amazon.com/exec/obidos/ASIN/0071151613/chopaconline-20 ER -