@book{348035,
	author = {Lovelock, Christopher. and Wirtz, Jochen.},
	title = {Services marketing /},
	publisher = {Prentice Hall,},
	year = {2003.},
	series = {5th edition.},
	address = {[S.l.] :},
	edition = {5th ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20}
}