01195    a2200181   4500020002700000020003000027082001000057100002700067245006200094250001200156260003600168300002100204490001700225520065300242700001900895830001700914856008200931  a0131138650 (hardcover)  a9780131138650 (hardcover)04a658.81 aLovelock, Christopher.10aServices marketing /cChristopher Lovelock, Jochen Wirtz.  a5th ed.  a[S.l.] :bPrentice Hall,c2003.  a672 p. ;c26 cm.1 a5th edition.  aSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.1 aWirtz, Jochen. 0a5th edition.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20