01288 a2200217 4500 0131138650 (hardcover) 9780131138650 (hardcover) 658.8 5632 5632 Lovelock, Christopher. Services marketing / Christopher Lovelock, Jochen Wirtz. 5th ed. [S.l.] : Prentice Hall, 2003. 672 p. ; 26 cm. 5th edition. Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations. Wirtz, Jochen. 5th edition. Amazon.com http://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20 NBS BK 658.8 LOV 348035 348035 0 0 0 0 CL CL 2013-08-28 3 658.8 LOV NBS6938 2020-10-15 2017-10-06 2013-08-28 BK