01398    a2200229   4500020002700000020003000027082001000057090001500067100002700082245006200109250001200171260003600183300002100219490001700240520065300257700001900910830001700929856008200946942002301028999001901051952009801070  a0131138650 (hardcover)  a9780131138650 (hardcover)04a658.8  c5632d56321 aLovelock, Christopher.10aServices marketing /cChristopher Lovelock, Jochen Wirtz.  a5th ed.  a[S.l.] :bPrentice Hall,c2003.  a672 p. ;c26 cm.1 a5th edition.  aSignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.1 aWirtz, Jochen. 0a5th edition.403Amazon.comuhttp://www.amazon.com/exec/obidos/ASIN/0131138650/chopaconline-20  aNBScBKk658.8 LOV  c348035d348035  00104070aCLbCLd2013-08-28l3o658.8 LOVpNBS6938r2020-10-15s2017-10-06w2013-08-28yBK