TY  - GEN
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
T2  - 12th edition
SN  - 0131457578 (hardcover)
PY  - 2006///
CY  - [S.l.]
PB  - Prentice Hall
N2  - For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice
UR  - http://www.amazon.com/exec/obidos/ASIN/0131457578/chopaconline-20
ER  -