Ian McGovern <br/><br/>
Marketing .  A Southeast Asian Perspective. 
Ian McGovern 
 - 1st. 
 - New York  Addison Wesley Publishing Company.  1996 
 - 325p. 
<br/><br/> Hard cover 
<br/><br/><label>ISBN: </label>9780201889109 
<br/><br/><label>Standard No.: </label>0201889102 
<br/><br/><label>Dewey Class. No.: </label>658.800959