Michaelson,Gerald A. <br/><br/>
SUN TZU Strategies for Marketing.  12 Essential Principles for Winning the War for Customers. 
Gerald A.Michaelson 
 - 1st. 
 - New York  McGraw-Hill  2004 
 - 244p. 
<br/><br/> Paper cover 
<br/><br/><label>ISBN: </label>0071427317 
<br/><br/><label>Standard No.: </label>9780071427319 
<br/><br/><label>Dewey Class. No.: </label>658.8'001