TY  - GEN
AU  - Michaelson,Gerald A.
TI  - SUN TZU Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
SN  - 0071427317
U1  - 658.8'001 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
N1  - Paper cover
ER  -