Malhotra,Naresh K. Marketing Research. An Applied Orientation. Naresh K.Malhotra - 6th. - Delhi Pearson 2013 - 948p. Paper cover ISBN: 9788131731819 ISSN: 9788131731819 Subjects--Personal Names: Malhotra,Naresh K. LC Class. No.: 658.83 Dewey Class. No.: 658.83