TY  - BOOK
AU  - Pride,William M.
AU  - Pride,William M.
TI  - Marketing: Concepts and Strategies
SN  - 9788177225204
SN  - 978817722
AV  - 658.8 
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Houghton Mifflin.
KW  - Pride,William M.
N1  - Paper Cover
ER  -